Student teams will be given a business case along with the data set via email (../../ ). The teams will solve the challenging problem by applying appropriate Analytics technique and with the help of a software (Excel/ExcelOM/POM). Finally, the teams will submit their written report to Professor Kohli (amarpreet.kohli at maine.edu) on or before ……. The report may include the following sections:
1. Descriptive Material (Introduction): Descriptive material is a repeat of the facts of the case. Who? What? When? As a general rule, this should account for less than 15 % of the total content of the report unless it contributes substantially to your analysis.
2. Analysis: This accounts for a major portion of the report. Specifically, it answers How? and Why? questions. Determining what specific issues should be addressed in the analysis is the most challenging aspect of case analysis. Carrying out the analysis is typically less challenging. Discussion questions which are given at the end of the case are merely general guidelines for the important issues in the case. Merely answering the questions will not lead to a satisfactory analysis.
3. Recommendations: This section follows naturally from the case analysis. If it does not, something is wrong with the analysis!! In this section, give the president something he/she can use. Be decisive. There should be absolutely no “should possibly consider" in this section of the report.
4. Finally, attach as many Exhibits as you feel are necessary to support your computations and recommendations. Make sure to reference every Exhibit attached to the main body of the report
A panel of industry and academic expert/s will judge written submissions based on teams’ use of the full analytics process, from framing the problem to conclusions and recommendations. Teams selected as finalists present their solutions to a judging panel, with the winners announced at the conference on April 27th.
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