Introduction



Welcome to the First Digital Marketing Analytics Summit & Student Competition (DMASSC) at USM! This experience is like no other and can become one of the most meaningful activities of your college career. Participating in this competition can expand your career network and increase your social marketing job skills. Students from marketing majors will build up teams with other students from outside of the Marketing Major and work with local companies or organizations to help create a digitally focused integrated marketing campaign. Students will need to think creatively and analytically to create an interesting and impactful integrated digital marketing campaign.

The purpose of DMASSC is to create a marketing “practice field,” one that is analogous to the practice fields in sports or the rehearsal rooms in the performing arts. DMAC is designed to address a growing gap in the field of digital marketing: the lack of a place where students can apply what they’re learning in an environment that challenges and stretches them to the boundaries of their knowledge, skills, and abilities.


Presentations:

Best Practices for Google AdWords and Google Remarketing (Dan Sexton, Principal of Horizon 

Digital Marketing)Customer Segmentation & Marketing Analytics (Michael Blais, Marketing 

Data Analyst, Office of Marketing and Brand Management, University of Southern Maine)Online Marketing ( Lexi Richardson, Digital Marketing Professional, Chalmers Insurance Group)

Send me an email & I'll Ignore it Later: Text Vs. Email Marketing (Benjamin GelassenDigital Marketing Specialist, Wellness Connection of Maine)



Student Competitions:
During the competition, student teams will invent, refine and brainstorm digital promotional ideas, develop digital marketing campaigns, run their campaigns and measure their results. (see Appendix A: Recommendations for the First USM Digital Marketing Analytics Competition - spring 2017). Student teams will summarize their campaigns and data, and present their results to marketing experts from local companies. Winning teams will receive school-wide recognition and a small cash prize. The winning team will also be eligible to partner with a local company in an international digital marketing competition. The international competition will help the winning team further engage in high-level learning practice, foster network opportunities with professionals, and learn about the newest marketing trends.

The topics are solicited in, but not necessarily limited to the following areas: digital advertising, online marketing, the integration of traditional advertising with digital platforms, marketing technology, mobile marketing, geo-targeting, social media marketing, marketing analytics, data or information fusion, and data-driven marketing. Each presentation will be limited to 15 minutes.

Who Can Enter?

All majors are welcome! All entrants must be enrolled undergraduate or graduate students at USM as of Spring Semester, 2017. Teams must be made up of 3 – 5 people.

Students are free and encouraged to recruit outside of the Marketing Major in order to round out the creative and communication skill sets of their team; however, all teams must have at least 2 USM marketing majors.


How to Enter

Select your team and then fill out the form here: https://goo.gl/forms/A1ir5Vyi87wjxo4x1 . Teams must complete their entry forms by March 10, 2017.

Key Milestones

• Introduction Video

To kick off the competition, each student team will create and upload a short YouTube video introducing their team. The introduction may provide the following information: team structure, skill set, related experience, unique style/culture, etc. This does not have to be over-produced. Maybe just a shot of your team in front of a laptop sketching out the big idea and a bit about why your team is well-suited to turn the idea into reality.

• Digital Marketing Analytics Proposal

A one-to-two page Digital Marketing Analytics Proposal is due by March 24. The proposal should highlight your client’s business description and its products/services, market environment & competition, proposed digital promotional ideas, proposed digital marketing campaigns, and proposed campaigns & expected results.


Dates

March 20 – Teams finalized/Introduction Video (YouTube URL) Due (Email the link to usmdigitalmkt@gmail.com)

March 24 – Digital Marketing Proposal Due (Email the proposal to usmdigitalmkt@gmail.com)

April 17 – Final presentation slides due (Email the PPT to usmdigitalmkt@gmail.com)


April 21 – Digital Marketing Analytics Summit & Student Competition


Prizes and Awards:

All participants get a certificate for participation

All finalists are recognized in a formal awards ceremony

1st Place Award: $100

2nd Place Award: $75

3rd Place Award: $50

It’s time to put your marketing skills to the test. Visit Discover DMASSC to learn more about the Competition and how to participate.



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