Tuesday, January 24, 2017

Welcome to the 2017 Digital Marketing Analytics Summit & Student Competition at the University of Southern Maine

A half-day of digital marketing event featuring practical, in-demand digital marketing analytics skills to elevate effective uses of digital marketing technologies to inform the work of digital marketing.  

While events are free, space is limited.  Please register to hold your place.  

For registration, please visit our registration page at https://www.eventbrite.com/e/2017-digital-marketing-analytics-summit-student-competition-portland-me-tickets-33547566675?err=29. 

The theme of DMASSC2017@USM is 'Trends in Digital Marketing, Advertising, and Analytics.'   

The event is for individuals who are passionate about:

Learning about new digital marketing applications. 

Networking with local digital marketing professionals. 

Creating a data-driven culture within an organization. 

Building competitive advantages in digital marketing.


Call for sponsors is open! As a sponsor, you will benefit by showcasing your company to one of the most influential and lucrative markets.


8:45-9:05 Student& Guest Registration    
9:00-9:15 Judge & Workshop Presenter check-in                                                   
9:15-9:30 Introduction
9:30-9:45 Workshop1: Best Practices for Google AdWords and Google Remarketing (Dan Sexton, Principle of Horizon Digital Marketing)
9:45-10:00 Student Session 1
10:00-10:15 Workshop 2: Online marketing (Lexi Richardson, Marketing Specialist, Chalmers Insurance Group)
10:15-10:30 Student Session 2
10:30-10:45 Workshop 3: Customer segmentation analysis and data quality/data preparation (Michael Blais, Marketing Data Analyst, Office of Marketing and Brand Management, University of Southern Maine)
10:45-11:00 Student Session 3
11:00-11:15 Coffee Break
11:15-11:30 Workshop 4: Send me an email & I'll Ignore it Later: Text Vs. Email Marketing (Benjamin Gelassen, Digital Marketing Specialist, Wellness Connection of Maine)
11:30-11:45 Student Session 4
12:00-12:15 Student Session 5
12:15-12:40 Networking Lunch
12:40: Award ceremony

The list of judges & speakers includes professionals with a background in digital marketing, Google Analytics, and Google AdWords. 

Welcome to DMASSC 2017