Welcome to the 2nd Analytics & Digital Marketing Summit & Student Competition at the University of Southern Maine
A half-day of analytics & digital marketing event featuring practical, in-demand analytics and digital marketing skills to elevate effective uses of analytics and digital marketing technology.
While events are free for student teams, space is limited. Please register to hold your place.
The theme of ADMSSC2018@USM is 'Analytics in Action, Digital Marketing, and Advertising.'
11:50-12:00 Student & Guest Registration
12:00-12:20 Lunch, Snacks, and Introduction
12:20-12:40 Welcome by President Glenn Cummings
12:40-1:00 Keynote Speech 1: Performance digital marketing (Hannah Richards & Sol Dostilio, Digital Marketing Specialists, Vont)
1:00-1:20 Keynote Speech 2: Fighting Fraud with Machine Learning: A WEX Case Study (Robert Swain, Data Scientist, Wex)
1:20-1:35 Analytics track – team 1 / Analytics track
1:40-1:55 Digital Marketing Campaign for Homeward Bound Treasures / Digital Marketing track
2:00-2:15 Workshop 1: Making Sense of Owned and Earned Media Relationships: Marketing Meets Data Fusion (Colin Vail, AVP, Project Specialist – Retail Communications & Training, TD Bank)
2:20-2:35 Digital Marketing Campaign for Cook on Call / Digital Marketing track
2:40-2:55 Workshop 2: Best Practices for Google AdWords and Google Remarketing (Dan Sexton, Principal of Horizon Digital Marketing)
3:00-3:15 Digital Marketing Campaign for the V&M Rental / Digital Marketing track
3:20-3:35 Workshop 3: Guerilla Marketing (Courtney Taylor, Director of Marketing and Sales, Smitty's Cinema)
3:40-3:55 Analytics track – team 2 / analytics track
4:00-4:15 Digital Marketing Campaign for the Elm Wellness Center / Digital Marketing track
4:15-4:40 Networking & Finger food
4:40-5:00: Award ceremony
The event is for individuals who are passionate about:
Networking with local analytics and digital marketing professionals.
Creating a data-driven culture within an organization.
Building competitive advantages in analytics & digital marketing.
For the analytics track, student teams are given the same business problem, data sets, and access to software to solve a challenging problem using an analytics approach.
For the digital marketing track, student teams will invent, refine and brainstorm digital promotional ideas, develop digital marketing campaigns, run their campaigns and measure their results.
Teams present their solutions to a judging panel at the 2nd Analytics and Digital Marketing Summit and Student Competition in April, with the winners announced at the conference.
A panel of judges consists of industry professionals and academic experts judge oral presentations based on teams’ application of the full analytics process, from problem identification to methodology selection, data usage, method selection, and conclusions.